All posts tagged: advertising

Alex Prager

Lehmann Maupin  Hong Kong Jan 18 – Mar 17 Katherine Volk For Alex Prager’s second solo exhibition in Hong Kong, the Los Angeles-based artist demonstrates through staged film and photography that a familiar truth lies beneath fiction. To the left of the entrance sits Prager’s sculpture Hand Model (detail) (2017) of a bent finger with a long, red-painted nail. Next to the manicured finger is Hand Model (2017), a framed, enlarged image of a whole outstretched hand against a muted background. The cropping from body to hand, and from hand to finger, is reminiscent of advertising practices of enlarging and editing to fit ideals and specifications. Advertising is further emphasised when the same image is used in Star Shoes (2017). Hidden in the corner of the large-scale photograph, an advertisement appears on the back of a model’s magazine prop. It questions the importance of imagery and detail in our daily lives and how the smallest image or the biggest billboard can have an effect on our consciousness. In the other portion of the gallery, Prager’s single-channel video Applause (2016) plays against the white-walled backdrop. …